Her 20 years of experience as founder of The Book Report Network has afforded her a long view of changes in the publishing business. She had a vision of how the internet would change the business long before most were considering its power and potential.
Strategies for Targeting Book Groups
Website review of design and content
Newsletter: List growth, content and design
Advice on marketing campaigns
Social Media guidance
Manuscript consultation with an eye on marketing
Over the last 20 years, Carol’s goal has been clear—to connect readers and authors. Her mantra: “It’s all about the reader.” It’s not just what you are saying but also how you are saying it. In these days of constant communication, it’s also when you are saying it.
In a market where there is a lot of noise and hype, and product that disappoints the buyers, messaging needs to be sharper than ever. Small details can have a big impact; how things are said and when they are said are critical. Carol’s 17 years of experience at Condé Nast taught her the importance of messaging presented with the right voice, tone and attitude. This infuses every aspect of her consulting process.
She has a proven track record of reaching readers.
She came from outside the book business and thus sees the market with a lens unobstructed by “the way it has been done.”
She is an authority often quoted in the trade and consumer press, noted for her pithy commentary.
She is connected. Her network is large and far-flung. Her relationships are strong, based on mutual trust.
Before a deal is made to weigh in on a project.
Once a deal is made to plot strategy.
When a campaign is beginning, to strengthen it.
When your plan is sinking and needs to be resuscitated.
When you are not ready to listen.