Emma Sweeney: Little, Brown did a lot to promote As Always, Jack. I went on book tour, was on The CBS Early Show, was on the radio. It was a lot of fun. I would not have a thing differently. I don't have a website.
Tony Perrottet: Most of the publicity for Route 66 AD came about through reviews --- I was lucky, it's been widely reviewed in newspapers and magazines --- plus several high-profile radio interviews on NPR (Lenny Lopate, Weekend Edition, etc.), which were arranged by the publisher. The book also got great exposure when it was included in "think piece" columns in the arts sections of the New York Times, USA Today and an upcoming story on holidays in Forbes FYI. Tragically, there was no advertising --- or any US book tour --- although I did two readings in New York (at Sebastian Junger's Half King Bar, and the Astor Place Barnes and Noble). My Australian publisher invited me to the Sydney Writers Festival, which was a lot of fun --- readings, discussion panels, TV and radio --- and I'll be in London to promote the UK edition in August. Another great PR boost were extracts, which appeared in Germany, the UK and Australia prior to publication. What would I have done differently? I don't know. I might have taken a more active hand in trying to place an American magazine extract, perhaps. Magazine editors are so overworked that they don't have time to read whole manuscripts --- and their lead times are enormous, so I think I should have sent out some earlier, edited sections.
I do have a lavish website --- www.Route66AD.com --- which a friend, a web designer, set up for me. It has reviews, and pages on specific destinations in the Med., with lots of panoramic color photos (the ones in the book are in black and white). I'm not really sure how useful it is as a promotion tool, although a few people have found it and sent me messages through the contact page! So someone has been finding it I'm hoping to arrange links through the Italian, Greek and Turkish tourist boards. My publisher doesn't do a lot of web promotion (although they did put me in touch for this roundtable!).
Mona Golabek: There has been promotion through my radio show, and in newspaper articles.
Lynn Schooler: When it comes to computers, I'm a complete buffoon, so I've never even considered trying to build a website. But The Blue Bear was well promoted by the folks at Ecco, HarperCollins, and several of the foreign publishers in a number of ways. I toured the US, England, Switzerland, and Italy giving a slide show of my photographs and readings. There were also a lot of radio and television interviews, as well as some that were printed in magazines around the world.
Maria Rosa Menocal: Little Brown has done normal publicity for the book, including web pages for me and related to the book, book I do not have a website independently of that.
