About Eric’s Website
Our long-standing partnership with renowned bestselling author Eric Van Lustbader has been a thrilling journey of transforming his website to match the excitement and intrigue of his gripping novels. One of the key challenges we faced was revamping the front page, which previously displayed his popular book series in dull, monotonous rows.
With the release of Eric’s highly anticipated novel, The Quantum Solution, part of the thrilling Evan Ryder series, we took the opportunity to give the website a vibrant makeover. The site now boasts bold oranges, with subtle shading along the edges, creating an atmosphere of energy and suspense. We replaced the previous scattered series graphics with prominent links to the respective series pages, providing a seamless and intuitive browsing experience.
In addition to the visual enhancements, we transformed the homepage to be a captivating introduction to Eric’s latest book. Gone are the days of simple announcements and links; we now feature a thrilling synopsis, compelling links to purchase the book, and eye-catching buttons adorned with a custom-made silhouette of the title character. Furthermore, we added a call to action to explore the other books in the series, utilizing the same captivating silhouette but in a larger format.
Eric’s publisher gave us the information on his intriguing cover and we took the initiative to acquire our own version to use on the site. This bold image serves as the background for the featured hero section at the top of the page, immersing visitors in the thrilling world of Eric’s novels from the moment they arrive.
To keep readers informed and engaged, we revamped the news feed section, making it bolder and easier to locate on the page. We concluded the page with a striking version of the silhouette right alongside Eric’s Twitter feed, enhancing the sense of connection and allowing fans to stay updated on his latest activities.
By refreshing the website and infusing it with an atmosphere of intrigue, we successfully captured the essence of Eric Van Lustbader’s gripping storytelling. The revamped site now stands as a captivating gateway for readers to explore his thrilling novels and indulge in a world of suspense and excitement.