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Early Reader Focus Groups

At TheBookReportNetwork.com, we have the opportunity to read many great books well in advance of their release dates. Now, with our Sneak Peek Focus Group, we are offering our readers the chance to preview select early picks, share feedback on them --- and then spread the word about them. We know that readers champion books that they love, and we want them to be part of the excitement of upcoming releases as early as possible.

Phase One:

In this special program, 25-100 readers are selected to win a bound manuscript or advance reading galley of your title in exchange for their sharing feedback on the book. To be selected, readers will be asked to provide their name, address and certain demographic information, which will be customized for each title. Entries will be collected in a two-week period. We will hand-select the participants at the close of the entry period and send you mailing labels with their names/information for you to ship the manuscripts/galleys.

To promote the program, we will run a 150 x 240 side-of-page advertisement on the appropriate editorial site in The Book Report Network for the title. The ad, which will appear on the homepage and select interior pages, will direct readers to the book’s contest page and entry form, which we will build. The ad would receive at least 200,000 impressions. We also will run an announcement in the appropriate newsletter(s).

Phase Two:

After the manuscripts have been shipped, we will contact our participants and ask them to send us their feedback about the book. Our team will develop specific questions for these readers. We will send these questions to you for your feedback and suggestions before sending them.

We will give the readers several weeks to read the book and set a reasonable deadline for their comments. Once all responses have been collated, we will send them to your team. After you have thoroughly reviewed all feedback, you will have the opportunity to post the responses on the appropriate website or keep them privately for your own use. 

Timing:

For effective results, titles to be considered for this program should be 6-9 months away from publication.

Cost:

-25 ARC Giveaway: $3,400

-50 ARC Giveaway: $3,600

-100 ARC Giveaway: $4,000

Interested in hearing more or booking an Early Reader Focus Group? Write Maureen Linehan at Maureen@bookreporter.com or call 212-246-3100.